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Peter Burton's daily log, covering Peter's personal interests, e.g. jazz, travel and general grumpiness plus (occasionally) the business of Isomatic and its associate companies.

Friday, January 11, 2008

Location rules OK 

Why do businesses think they can just move the name to a new location without offending the customers. Examples:
1) Grosvenor Garage moves from Pitch Place to Crockford Bridge, replacing Crockford Bridge Motors
2) London Boat Show moves from Earls Court to Docklands so the new one has to be called the Earls Court Boat Show
3) Hotel chains.................................

To me, and probably to most people of my age, Grosvenor Garage is at Pitch Place, the London Boat Show is at Earls Court, the round hotel at Heathrow is the Ariel and the one over the road is the Heathrow Hotel. I refuse to spend any money at any of them ever again (unless they revert to previous names). The one case I know where this worked was at East Clandon. The pub name was changed so the locals refused to use it until it was changed back. Three cheers for the East Clandon locals !

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